Mission
Empowering Weavers
Our mission is to empower the weavers of India by helping them reach you. We strive to bring their generational art to the world stage, and we plan to join hands with over 500 weavers by 2026.
Preserving Heritage
We understand that the heritage of the loom can be safeguarded only by giving artists what they truly deserve. Every day, we shake the delicate yet defining hands of weavers, and through this, we plan to preserve heritage by continuing the same.
Bridging the Gap
Our Kurja takes flight to bridge the gap between rural artisans and modern women.
Celebrating Craftsmanship
Honoring the patience, detail, and artistry in every handwoven saree. Every order is a celebration of the craftsmanship of people who chose to make this their life's work.
Inspire
We plan to be a Ted Lasso for our customers, encouraging them to choose ethical, handmade, and soulful fashion.
Values
Sustainability
Most of our products are woven with natural and eco-friendly practices. We are working to ensure that 100% of our products align with your and our dream of a sustainable future.
Minimalism
We plan to be as minimalist as possible. The one thing common in hundreds of years of fashion is simplicity and comfort.
Commitment
Our promise of honesty, fairness, and long-term trust.
Authenticity
We plan to ensure that each product is free from imitation and mass production.
Community
Building a collective of artisans to help them gain better market reach and preserve their heritage.